Incentives are a strategic way to motivate users within a system by providing rewards. Incentives are applied based on rules which are categorized primarily based on the type of incentive they offer: CASHBACK and BOOST Their application is determined by their scope, which can be either GLOBAL or ISSUED_CARD.

Further, the value of these incentives can be derived from either fixed amounts or percentages of transactions. It's also essential to understand their expiration mechanisms to ensure their effective utilization.

Incentive typeCopied!

Cashback

Cashback rules return a portion of the user's expenditure as a reward. It's a popular incentive that promotes spending by promising a rebate on the transaction.

Boost

Boost incentives enhance a user's available balance temporarily. These can be particularly effective for encouraging larger transactions or specific spending behaviors.

Scope of applicationCopied!

Global

When an incentive rule is marked as GLOBAL, it is applicable to every transaction within the system. This broad reach ensures that all users, regardless of their specific details or classifications, receive the benefit.

Issued Card

ISSUED_CARD scoped rules are more specific. They are applicable only to transactions made using particular issued cards that the rule is attached to. This allows for targeted incentives, often used to promote a new card or to engage a specific segment of users.

Calculation baseCopied!

Incentives can be calculated in two primary ways:

1. Fixed Amounts: A predetermined sum rewarded to the user, irrespective of the transaction size. For instance, a fixed cashback of $5 on a specific purchase.

2. Percentage-Based: The incentive is a fraction of the transaction amount. For example, a 10% cashback would return $10 on a $100 purchase.

Expiration rulesCopied!

An essential aspect to consider is the duration or usability of an incentive rule:

1. Date-Based Expiration: The rule is valid until a predetermined date. After this date, the incentive is no longer available.

2. Usage-Based Expiration: The rule expires after being utilized a certain number of times. For example, a user might only be allowed to benefit from a specific cashback three times, after which the incentive is no longer applicable.

By leveraging these Incentive Rules, platforms can drive user behaviors, stimulate transactional activity, and ultimately achieve business objectives more effectively.